I’ve been wanting to ‘come out’, so to speak, for a while now. With 2017 coming to an end, there really is no time like the present, so here we go….
Almost two years ago, I had an idea. 18 months, a 7000 word business plan and a whole heap of tears later I launched fashion start-up; Pixil.
For too long i’d been that girl who’d (badly) self-hemmed her jeans, walked around with sleeves hanging way past my hands and spent the majority of shopping trips sneaking around the kids section embarrassed ‘AF. The struggle was real…
I couldn’t understand why there wasn’t something out there not just serving the needs of gals like me and my short ass friends, but embodying, inspiring and connecting with us! Yes, we can go and shop from the watered down petite sub ranges on the high street. But, I can guarantee you those super cool, lace up, leather trousers on the front page of vogue – they won’t be available in petite, girl. Not until 3 months from now when you’ll no longer want them cause they’ll have lost the allure of being brand new, unique and cutting edge.
I thought, how cool would it be if I could go to one site that was super trendy, fun and inspiring and everything would fit me. Forget filtering out trousers, long sleeved tops and anything with a hem below the knee… what if I could buy a vinyl duster coat that just fit me perfectly, no more swamping my frame.
Style rules really piss me off because they limit me to standard biker fit cropped jackets and high waisted slim fitting bottoms. ‘Avoid cullottes because they’ll make you look shorter’ they said, ‘pick a mini over a maxi to lengthen your legs’ they said… What if I don’t care about looking taller – let’s face it i’m never gonna be tall & maybe i’m okay with that. Maybe all I care about is looking bomb ‘AF in amazing, fashion forward pieces. The irony is, that if made to fit a petite frame properly, maxi dresses, wide leg trousers and even cullotes wouldn’t be unflattering.
Eventually it just clicked – I can create this! It was always my dream to run a fashion brand, so why not start one myself rather than work to run someone else’s. The thing about Pixil is , it gets you – because I get you!
I never deliberately hid my affiliation with Pixil, but I wasn’t 100% transparent about just how involved I was either. I guess I just felt that if it was known that it was me, and not a big team of people backed by influential investors, then maybe it wouldn’t be taken seriously.
But, it was time to disregard what people think and be authentic. I guess I’ll just have to work hard and prove the nay-sayers wrong!
My vision for Pixil isn’t just to sell you clothes. Pixil can be every short gal’s best friend; sharing the pain of your #shortgirlproblems , vibing off your style and bringing together a community of sassy girls with serious cases of short person syndrome.
This is just the start for Pixil, but I’m determined to create something amazing that will empower shorties everywhere, cause lets face it – we could all do with one less #shortgirlproblem.